Facebook & MTV: The Real World
Casting One of the Most Successful Reality Series
The producers of the first Thailand season of “The Real World” - among the most popular and longest running USA reality series- were struggling to create awareness to cast their show. On short notice, we mobilized our influencer network and top Thai celebrities to promote an open casting with video trailers and selfie video promos.
We held a casting call at our facilities and provided talent from our own network. In 24 hours, we generated 4+ million social impressions squarely within the producers’ target demographic of young Thai people ages 18-28, and more than 100,000 organic video views. In less than a week, we’d put more than 400 camera-ready influencers in front of the producers for casting - including a candidate who became the star of the series.