THAI UNION: GHOST GEAR REBORN

On World Ocean Day 2019, we went to sea with our client Thai Union Group, one of the world's largest seafood companies. Our mission: draw attention to the pressing and overlooked environmental problem of ghost gear; fishing gear abandoned on the ocean floor. We created a fun logo and hash-tagged our dive #GhostGearReborn.

1 A scuba diving CEO

2 A boatload of volunteer divers

 

3 A UN Ambassador and Thai celebrity 

 

A truckload of retrieved ocean debris

We had everything we needed for a social campaign to raise awareness. On Thai Union Spirit Facebook, we seeded interest with high-performing posts. We sparked mass consumer awareness with coverage in media like The Bangkok Post.

1,000,000+ social impressions

210,000+ media impressions

One dive site down... we're just getting started. 

Metropolis Bangkok
20th Floor
725 Sukhumvit Road
Khlong Tan Nuea, Watthana 
Bangkok 10110 Thailand
+66 (0) 922 64 6695
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