THAI UNION: GHOST GEAR REBORN
On World Ocean Day 2019, we went to sea with our client Thai Union Group, one of the world's largest seafood companies. Our mission: draw attention to the pressing and overlooked environmental problem of ghost gear; fishing gear abandoned on the ocean floor. We created a fun logo and hash-tagged our dive #GhostGearReborn.
1 A scuba diving CEO
2 A boatload of volunteer divers
3 A UN Ambassador and Thai celebrity
4 A truckload of retrieved ocean debris
We had everything we needed for a social campaign to raise awareness. On Thai Union Spirit Facebook, we seeded interest with high-performing posts. We sparked mass consumer awareness with coverage in media like The Bangkok Post.