GG Group and Tono.JPG

Thai Union
Driving Social Performance for a Global Thai Corporation

For more than two years, we’ve supported Thai Union’s global corporate communications, including all its corporate social channels (Facebook, LinkedIn, Twitter, Instagram).

2020 LinkedIn Award: Best Employee Engagement

+350% LinkedIn Organic Follower Growth in 12 Months

In 2019, we planned and produced a Thai Union project to promote retrieval of ghost gear (abandoned fishing gear) with the Global Ghost Gear Initiative, celebrity Tono Pakin, and the Royal Thai Navy.

 

To elevate awareness of the problem along with recycling opportunities, we branded the project #GhostGearReborn. We helped produce and promote a dive off the coast of Pattaya that included Thai Union CEO Thiraphong Chansiri. A week of our posts delivered the highest organic performance of all time across Thai Union’s global social channels and the project garnered news coverage across the top tier Thailand media.

Watch our video here: Thai Union Ghost Gear Dive